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Chaminade sports teams have a new logo.
The school’s athletic department unveiled it Friday at the Loo Center inside the Chaminade Student Center.
A curved ‘C’ logo replaces the silversword plant logo and it is part of a new branding initiative, according to school officials. The silversword plant had been the primary symbol of the Silverswords sports teams since 2007.
As part of the branding work done by CLC marketing in Atlanta, there is also a secondary logo that is awaiting final approval before it becomes official.
“I’m ecstatic,” men’s basketball head coach Eric Bovaird said in a news release. “It’s a fabulous design and it’ll add a lot of excitement to Chaminade.”
Added volleyball head coach Kahala Kabalis Hoke: “We’ve all been really looking forward to a refreshed Chaminade athletics branding and we want to thank all the laulima (many hands) that were involved in this process. We’re excited to promote our new look and represent our university with pride.”
The new branding will go into effect for all 12 Chaminade sports programs this fall.
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