Perhaps one of the things holding the Cleveland Browns back in this “image is everything” world is the lack of personality in their branding.

Although it may surprise some people that Cleveland currently sits in first place in the AFC North, you have to go back to the 1980s in the history books to find when the Browns were serious contenders.

“The helmet is orange with nothing,” said Bob M. about the Cleveland franchise. “The name is a coach (after Paul Brown), not a dog (even though their fans congregate in the Dawg Pound).